German Bertelsmann Publishing
17.0 x 14.0 cm 992 pages
€ 19.95 (including 1 € paid to the Wikipedia Foundation)
authors
90,000 20,000 entries
1000 illustrations ISBN
: 978-3-577-09102-2
Why? To whom?
As much as we headed towards the publication of collaborative content and collections, both this publication raises questions. Who will read the paper versions of the digital content if no mark, no statement is added by editorial publishers with versatile content from the web? As publishers position themselves in the digital opponent, try to stabilize their content that escapes from the hands to better control its value, they continue to panic about their fate and the fate of the book in general.
At this point, read the excellent manifest editor Sara Lloyd Digital * which reads in part; " Anyway, we will have for publishers, beyond their traditional boundaries and develop editing tomorrow, they will accomplish a revolution in form, their culture and their approach to digital. Digital publishing strategies will pass defense or the protection of creation, with emphasis on the offering opportunities for readers to share and transform what they read. Skip to the centrality of the text (text-centricity) will be critical to the multimedia, which will affect the types of fees that publishers will have to negotiate as well as the skills they need for their staff. Publishers should view themselves as shapers and enablers rather than producers and distributors. They must take a project approach rather than product approach and consider their place as an element of the publication circuit between writer and reader. They must adopt new business models and they will learn to become media companies rather than publishing. "
* at the head of Electronic Publications of Pan Macmillan has just initiated (in 6 notes) a manifesto for the digital publisher Digitalist.
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